Social Media content can utilize many tactics to drive sales. Two ways to accomplish this is through deals and discounts. These methods can also be tied to consumer contests that can raise awareness of a product or company.
An example of this kind of social media content strategy is Magic Nails, a chain of nail salons in the suburbs of Chicago. Founded in 2005, Magic Nails offers extensive choice of spa-like services, including manicures, pedicures, nail enhancements and waxing. The staff is well-trained and the clientele tends to be high income. They have some of the most high quality equipment. Magic Nails began with one location in Countryside and now has locations four other neighboring suburbs, including Oak Brook, Burr Ridge and two locations in Willowbrook. The company has had several Instagram contests for customers to highlight some of their most creative nail designs. In this way, consumers and their own creativity becomes a part of the marketing campaign. The winner was given a free manicure.
The second social media content would be to have discounts announced through both Facebook and Twitter. First consumers would receive $5.00 off of a service by liking/following Magic Nails on their respective Facebook and Twitter accounts. With this information, Magic Nails could reach out to the “friends” of the company. Discounts and sales could be announced. The slowest days for Magic Nails are Monday through Thursday. Women tend to want to get their nails done on Friday though Sunday for weekend events. With this in mind, Magic Nails could have various specials during their slow days. This would include 10% off of manicures and pedicures or $35.00 manicure/pedicure combinations during these days. The specials would be announced via Facebook and Twitter.
In conclusion, Instagram contests could be utilized to both promote the business and provide discounts. Social media accounts could be utilized to create weekly specials.